Service · Data & CRM

Data & CRM Enrichment

Leverage agents and workflows to move faster with less—without sacrificing quality, control, or compliance.

  • 1
    Stage 1
    Collect
    More detailCollect: Ingest first/third‑party sources (forms, product, billing, intent) with schema discovery.
  • 2
    Stage 2
    Normalize
    More detailNormalize: Standardize fields (names, countries, titles) and coerce types for clean joins.
  • 3
    Stage 3
    Deduplicate
    More detailDeduplicate: Merge entities using fuzzy keys and survivorship rules to prevent fragmentation.
  • 4
    Stage 4
    Enrich
    More detailEnrich: Append firmographics/technographics, verify emails, and fill role hierarchies.
  • 5
    Stage 5
    Sync
    More detailSync: Bidirectional updates to CRM/CDP with incremental change capture and conflict handling.
  • 6
    Stage 6
    Monitor
    More detailMonitor: Track freshness, coverage, and SLAs with alerts and rollbacks for data quality.
Status:Collect

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