6
What We Do

We build
the system
behind

Not individual tools. Not tactics. A single compounding revenue engine where every layer feeds the next — built, run, and continuously tuned for you.

3.2×
Pipeline impact
−61%
Tool spend replaced
25
Days to first signal
Signal feedLIVE
10-K spike detected
Acme Corp — cost language 3× YoY
Hot+0:02
Agent consensus
Dual validation passed — sequence cleared
Live+0:07
Hiring signal
NovaTech — 3 BDR reqs after layoffs
Warm+0:14
Leadership change
Vertex — new VP Sales from competitor
Hot+0:21
847
Signals today
23
Sequences live
94%
Data health
01
01Core Service

GTMEngineering

We replace traditional BDR teams with a GTM Engineer model — building automated revenue systems using Clay, AI agents, and data enrichment that run 24/7. Your BDRs can go focus on the stuff that actually needs a human.

Full Clay table architecture built and maintained for you
AI-powered enrichment workflows that run continuously
HubSpot integration with automated task creation
Weekly performance reporting with optimization recommendations
Your BDRs repurposed to closing, not grinding
Your AI-powered pipeline
L1
Signal Ingestion
10-K filings, job posts, tech changes
enriches →
L2
Account Scoring
Pain point identification & ranking
routes to →
L3
Personalization
Message generation per account
syncs to →
L4
HubSpot + Sequences
Tasks created, sequences launched
02
02Signal Intelligence

Intent Signal
Detection

We scan 10-K filings, job postings, tech stack changes, and system events to find buyers in pain — before they even Google what the pain is called. By the time your competition sends their first "just checking in," you've already had the conversation.

10-K and earnings call language analysis at scale
Job posting patterns that predict budget cycles
Tech stack migration signals via Bombora and BuiltWith
Leadership change detection — new buyers = new budgets
Custom signal scoring tuned to your ICP
Live signals
Acme Corp — 10-K Filing
"Cost reduction" mentioned 14× — a 3× spike vs. last year
Hot
NovaTech — Job Posting
Hiring 3 BDRs two months after laying off sales team
Warm
Meridian — Tech Stack
Migrated Salesforce → HubSpot last week
New
Vertex Systems — Leadership
New VP of Sales hired from a competitor 3 weeks ago
Hot
03
03ABM

Account-Based
Outbound

Hyper-personalized sequences targeting your top 20% of accounts. Not "Hi {FirstName}, I noticed you work at {Company}." Actual personalization — referencing their 10-K language, their recent hires, their actual stack. Wild concept.

Account tiering based on your real win data, not guesswork
First lines written using actual intel from each account
Multi-channel: email + LinkedIn + direct mail for top tier
A/B testing built in — we iterate every two weeks
Reply handling playbooks so your reps know what to do
Top accounts by pain score
Acme Corp
2,400 employees · SaaS
9.1
Pain score
NovaTech
850 employees · Fintech
8.7
Pain score
Meridian
1,100 employees · Enterprise
8.4
Pain score
04
04AI Infrastructure

4-Layer AI
Agent Architecture

Four AI agents stacked on top of each other in a trench coat. Each one checks the others' work. Nothing sends until two agents independently agree it's actually good. No single point of "oops we sent that."

L1 Organizer reads and structures all raw intel
L2 Orchestrator breaks goals into executable tasks
L3 Sub-Orchestrators handle domain-specific execution
L4 Worker Swarm handles parallel personalization at scale
Dual-Worker Validation — nothing ships without consensus
Dual-Worker Validation
Agent A checks
Is this message relevant to their specific situation? Does it reference real signals we found?
✓ Approved
must match ↓
Agent B verifies
Is the tone right? Does it avoid clichés? Would a human have actually written this?
✓ Approved
Cleared for send
05
05Data Ops

Data Pipeline
& CRM Enrichment

Collect → Normalize → Deduplicate → Enrich → Sync → Monitor. Six steps between "our CRM is a disaster" and "our CRM is a weapon." We run all six so your reps are working with data that actually reflects reality.

Full HubSpot audit and cleanup on day one
Continuous enrichment via Clearbit, Apollo, LinkedIn
Deduplication and normalization that actually sticks
Custom properties mapped to your ICP signals
Weekly data health reports so quality doesn't drift
CRM health snapshot
CompanyLast enrichedStatus
Acme Corp2h ago● Enriched
NovaTechJust now● New
Global Dynamics14 days● Needs refresh
Meridian4h ago● Enriched
Vertex Systems1h ago● Enriched
Data health score
94/100
06
06Messaging

Precision
Messaging Strategy

We find the 4–7 reasons your buyer loses sleep, then write the message that makes your solution feel like the obvious — borderline inevitable — choice. Not templates. Not frameworks. Messages built on actual buyer intel.

Win/loss interview synthesis to find real buying triggers
Pain point messaging matrix mapped to ICP segments
Hook library with 50+ tested openers per segment
Objection handling playbook for your reps
Monthly refresh as your market evolves
Before vs. after
✕ Generic (what everyone sends)
Hi {FirstName}, I noticed you're the VP of Sales at {Company}. We help companies like yours improve their pipeline efficiency. Would you be open to a quick call?
↓
✓ Root Layer (what actually works)
Sarah — saw Acme mentioned "cost reduction" 14 times in your latest 10-K, 3× more than last year. We just helped a similar-stage SaaS cut outbound spend 40% while doubling pipeline. Worth 20 min?
SYSTEM
The bigger picture

Six services.
One integrated
revenue system.

Each service feeds the next. Signals inform messaging. Messaging shapes outbound. Outbound enriches CRM data. CRM data improves scoring. That's the compounding advantage nobody talks about.

→
01
GTM Engineering
Builds and runs the whole system
→
02
Signal Detection
Finds buyers in active pain
→
03
ABM Outbound
Reaches them first, relevantly
→
04
AI Architecture
Validates every output
→
05
Data Pipeline
Keeps CRM clean and honest
06
Messaging
Makes everything land
Common questions

Things people
ask us before
they sign.

We'd rather answer them here than waste your time on a call that could've been a page.

Do I still need a BDR team?+
Depends on your stage. If you're under $5M ARR, probably not — our system can replace the function entirely. If you're scaling past that, we work alongside your existing team, handling everything upstream so they show up to conversations that are already warm.
How long before we see results?+
First signals and outreach go live in weeks 3–4. Meaningful pipeline impact typically shows up in month 2–3. The full compounding effect — where every signal improves the next message — takes 6–12 months to fully develop. We're building a system, not running a campaign.
What CRM do you work with?+
HubSpot natively — it's our home turf. We can work with Salesforce but it requires more setup time. If you're on something else, we'll tell you honestly whether it's feasible or whether a migration makes sense first.
Is this a retainer or project-based?+
Retainer, always. These are living systems that need continuous tuning — the signals change, the market evolves, your ICP shifts. A one-time project would give you a system that starts decaying on day 31. We don't do that to clients.
Do we own the assets when we stop?+
Yes. Every Clay table, workflow, HubSpot property, and message template is yours. We build everything inside your accounts, not ours. If you ever leave, you leave with the full system — we just won't be there to run it for you.
What's the first call actually like?+
30 minutes. No deck, no pitch theater. We ask about your best customers, your current stack, and what "good" looks like for your pipeline. We tell you honestly what we'd build and whether we're the right fit. Most people say it's the most useful sales call they've had in months.